Leveraging your business data to drive better business outcomes

Smaller firms may hear about AI and how data is driving the big corporations of the world, but they often don’t realize that they can do the same. The size and age of your business doesn’t have to be a limiting factor in whether you use data. Today’s blog is a quick look at data management for the small firm.

The first lesson is: don’t take your data for granted. The basic business model for some large IT companies is monetizing the data that they collect. While this may not be your goal, you probably collect a great deal of data about your customers, prospects, and operations. An MSP can help you make better use of that data. Here are just three examples:

Marketing

Data tells you who is interested, when they’re interested, and in what they are interested. Data can tell you where each individual prospect sits in the sales funnel, so your marketing messages reach them exactly where they are. It can also track the performance of your online marketing initiatives.

Forecasting and Sales

Customer Relationship Management applications exist because of the data that can now be collected. They monitor sales efforts, nurture leads, and work to improve customer engagement.

In-house and Operations

Data can track all manner of things in your production of goods or services, identifying where resources are being spent in each step of the process. Data can also be used in scheduling and pricing, although these tools can have human resource and customer relations implications that need to be carefully considered.

Planning and the Future

Technology is more than just something to run your business today. It can be a source of innovation for the future of the business, pushing it in new directions. You should be taking a proactive view of technology as a strategic tool for the long-term growth of the business. How can new technology help with in-house software development, infrastructure upgrades, digital transformation, and product innovation? Questions to ask in this context would be “can technology improve the delivery of products and services, or improve qualitatively the nature of the product or service itself?” As part of C-suite plans to stay competitive and thrive in the market, leadership needs to understand what new technologies are available for future innovation. However, that means you need technology support that is focussed on strategic planning; understanding new technologies that can move the business forward. For an SMB, Managed Service Provider can be the CIO/CTO that understands your business and helps plans for the future.

In summary, most SMBs are limited in how they can make use of technology in their strategic planning. As a result, this may compromise their capacity to remain competitive in the long-term. Consider using an MSP as a strategic partner in your long term planning.

Roadmaps for Data Security and for Strategic Planning

It is time you were encouraged to stop looking at the technology you use to run your business as just some reliable piece of invisible infrastructure that hums along in the background.

Instead, business owners should look at technology from a strategic perspective. What can technology do to support business in the future? How can new technology help your present business evolve and adapt to new market demands and customer expectations? For instance, AI is a new technology that may create serious disruption in many industries. Failure to think into the future could put a business at a disadvantage. Unfortunately, most small businesses face two challenges that make it difficult to incorporate new technology into their strategic plans.

1. In-house staff focus more on maintaining existing technology – For many SMBs, in-house IT staff resources are limited. As a result, much of their time and attention must be focused on putting out fires and handling emergencies. Beyond that, day-to-day maintenance and support of your IT infrastructure is probably stretching them past the breaking point.
2. Leadership expertise in SMBs is concentrated entirely on running the business and growing revenues. Very simply, SMB leadership’s skills are in their specific industry. Management needs to be focused on the product or service and driving revenues. The issues get back to “core competencies.” A business that gets distracted from its core competencies may damage its focus on quality and meeting customer expectations.

Because of these two challenges, SMBs tend to not integrate technology into long-term strategic planning. They simply don’t have the luxury of devoting resources to IT planning. There is a solution, however. An MSP has the depth and breadth of resources that you could never hope to build and manage internally. To do so would drain management focus and be financially unsupportable.

What can an MSP bring to a small business? Here are six areas where an MSP can help a small business act strategically and integrate technology into long-term growth plans.

Building a Technology Roadmap

At the heart of a technology roadmap is this question: “Can technology improve the delivery of products and services or improve qualitatively the nature of the product or service itself?” A technology roadmap works to develop a complete, concrete answer to this question. It is a long-term planning document that defines how and what technology should be incorporated into the growth of the business. Individual parts of a roadmap will address specific aspects of the company’s technology such as software development, infrastructure upgrades, digital transformation, and product innovation. A technology roadmap that includes product innovation is especially important. The roadmap may also include research and development initiatives.

Creating a Security Roadmap

A security roadmap is the result of a risk management analysis. By analyzing the vulnerabilities in your IT infrastructure, including cyber security threats, an MSP can create a security roadmap that identifies all the actions that need to be taken to fortify your IT infrastructure as much as possible. Like a technology roadmap, it is a specific plan for ensuring that your data, network hardware and software remains safe from cybercriminals. Data is critical to your business. It is proprietary and it is also very vulnerable to theft. A data breach can be a real threat to the viability of your business. The legal and reputational consequences can take down a small business. A security roadmap can include:

• Determining what regulations govern your data (HIPAA, GDPR, FERPA, etc.)
• Developing access protocols
• Training employees about human vulnerabilities to cybercrimes, such a phishing
• Creating effective backup procedures, which are a particularly important defense against ransomware attacks

An MSP can help you prepare your business for tomorrow’s market

Many small businesses tend to view an MSP as the local fire truck. Available when an emergency happens, they rush in, put out whatever tech fires broke out, and then leave. This is also known as the “break-fix” approach to technical support. However, an MSP can bring many types of value to a small business. In particular, an MSP can function as a strategic partner for a small business. Technology needs to be part of your long-term strategic planning. MSPs have the ability to devote energy to understanding emerging trends that can help your organization develop a “technology roadmap.” This is a long-term strategy document that outlines how and what technology should be used going forward. The roadmap takes a proactive view of technology as a strategic tool for the long-term growth of the business. Individual parts of a technology road map will address specific aspects of the company’s “technology” such as software development, infrastructure upgrades, digital transformation, and product innovation. A technology roadmap that includes product innovation is especially important. Questions to ask in this context would be “can technology improve the delivery of products and services, or improve qualitatively the nature of the product or service itself?” The roadmap may also include research and development initiatives. As part of C-suite plans to stay competitive and thrive in the market, leadership needs to understand what new technologies are available for future innovation.

Here are just a few examples of how an MSP’s specialized staff with expertise can help.

Software Development – Strategic IT should be evaluating the present software applications and addressing improvements and re-designs that will address potential customer demands.

Infrastructure Upgrades as the Business Grows – There are many examples, but a simple one is redundancy. As a business grows, it becomes increasingly important to address redundancy. The larger the business, the more complex the infrastructure becomes. It is important that businesses look throughout the infrastructure and identify the single points of failure that need to be addressed and developing real-time work arounds and disaster recovery plans is an increasingly complex task that requires significant resources and attention.

Digital Transformation – Digital transformation refers to taking tasks and using digital tools to improve efficiency and response. This can mean anything from moving from in-house servers to the cloud, using SaaS, creating online portals for sales and marketing, to just about anything you can imagine. A new example is the use of AI, especially machine learning which can be used to develop more effective inventory planning and offer more precise marketing responses to individual prospects.

Security Roadmaps – A security roadmap is similar to a technology roadmap, but with a very tight focus. Ensuring your data remains safe from cybercriminals, internal error, and software or hardware breakdowns is the goal of a security roadmap. Your data is critical to your business. It is proprietary and it is also very vulnerable to theft. A data breach can be a real threat to the viability of your business. The legal and reputational consequences can take down a small business. A security roadmap can include:

• Determining what regulations govern your data (HIPAA, GDPR, FERPA, etc.)
• Developing access protocols
• Training employees about human vulnerabilities to cybercrimes, such a phishing
• Creating effective backup procedures, which are particularly important defense against ransomware attacks

Data Management: Everyone knows that data is valuable. The basic business model of some of the largest IT companies hinges partly on the value of data for advertising. But for even the smallest business, significant amounts of data can now be collected. An MSP can help an SMB use that data to tighten inventory, for example. Three ways data helps your business succeed.

Marketing – Data tells you who is interested, when they’re interested, and in what they are interested. Data can tell you where each individual prospect sits in the sales funnel, so your marketing messages reach them exactly where they are. It can also track the performance of your online marketing initiatives.

Forecasting and Sales – Customer Relationship Management applications exist because of the data that can now be collected. They monitor sales efforts, nurture leads, and work to improve customer engagement.

In-house and Operations – Data can track all manner of things in your production of goods or services, identifying where resources are being spent in each step of the process. Data can also be used in scheduling and pricing, although these tools can have human resource and customer relations implications that need to be carefully considered.

In short, there are a lot of areas where technology can be used to not only run your business today but can propel your business forward. Technology that is viewed strategically, not just as a tool to get things done today, can drive revenues and help a SMB remain competitive as the market changes. An MSP has the deep experience and resources to understand your business and contribute to your strategic planning at the C-suite level without requiring the resources necessary to build it up from within.

MSPs can focus on issues you don’t have time for

Every business relies on technology to function. From simple things like email, VoIP, and the internet, all the way to predictive analytics for inventory and sales, digital technology is at the root of every business. Unfortunately, no matter how much small- to medium-sized businesses may rely on their IT infrastructure to operate, they often try to “get by” with their in-house IT staff to keep things running. In this blog, we will discuss the value a Managed Service Provider brings to an SMB: a value that cannot be replicated in-house.

First, it is important for a business owner to realize that an IT infrastructure is not a static entity. Nothing is “plug-and-play” in today’s business environment. There is no “build it and forget it.” Because everyone relies on technology that must be running 24/7, businesses need to be proactively monitoring the performance and availability of critical infrastructure, such as servers and networks. There are just so many things a business has to worry about. Cyber criminals are always coming up with new threats, so anti-virus software isn’t enough. Consequently, active endpoint monitoring needs to be happening around the clock.

So, why is an SMB limited in its ability to meet all of its technology needs in-house? One reason is management focus. Business owners need to focus on core competencies. They need to focus on running the business and producing revenue-driving goods or services in their area of expertise. Diverting focus to managing an IT team in-house may not be an ideal use of their time. It may also not be an ideal use of their skills. Additionally, resources are limited, and an SMB loses the advantages of economies of scale when it tries to do everything in-house. In a smaller operation, IT staff often need to focus on day-to-day functions, including putting out fires. This limits their time to think strategically and determine ways that technology can innovate and keep the business competitive in the longer run.

So what can an MSP offer that the in-house IT staff cannot?

A Managed Service Provider is staffed by IT practitioners whose sole focus is technology. Many focus only on specific industries. This means that your MSP organization is composed of individuals who have specialized experience and training in one specific area of technology such as cyber security, cloud computing or network infrastructure. MSPs also have the resources to invest in continuous training and professional development. That means keeping up with the latest developments in technology and emerging trends. If focused on one industry, they analyze competitive changes in that industry and how technology can provide strategic advantages for their clients. MSPs also can set aside time for attending conferences, webinars, and networking events to share knowledge and stay ahead in their field. They are also more likely to have the resources to provide their consultants with access to professional publications and newsletters.

Why is this so important? First, analyzing present problems and performing routine maintenance tasks isn’t necessarily “routine.” New threats and changes can create disruption in existing configurations. (Anyone who has downloaded a new software upgrade is aware of that!) Secondly, in-house tech staff, except for those in the largest organizations, are more task focused than strategic. This isn’t due to a lack of awareness of the value of planning and development. It is primarily a resource problem that is inherent to SMBs. Unfortunately, the result is that in-house staff may not be able to contribute at a strategic level, thus limiting the ability of the organization’s leadership to incorporate new technology into long term plans.

Social media at work…what could go wrong?

As a business, there is no doubt today that you need to make your presence felt on major social media platforms such as Facebook, Twitter, Instagram and LinkedIn. But social media also exposes you to cybercriminals. In this post we talk about the steps you can take to ensure your social media account doesn’t become a gateway for cybercriminals to access your data.

Make someone accountable
The first step to a successful and safe social media experience as a company is to make someone in your organization accountable for it. Designate a social media manager who is responsible for maintaining your company’s social media accounts. This person should oversee everything–from the posts and pictures in your company account to approving/disapproving ‘Friend’/’Follow’ requests.

Train your employees
Of course you should train your employees who handle your official social media accounts about the security threats and how they need to steer clear of them, but you also need to train other employees who are not on your social media team as they could be a weak link that a cybercriminal could exploit to reach your business. Seems far fetched? Not really. A lot of people trust their ‘friends’ on social media and also unwittingly share a lot of information, which can be used to hack their personal accounts and devices, which in turn, may act as a gateway to your business. Teach your employees about general social media best practices in terms of security and also educate them about the privacy settings they can use to ensure there data is shared with trusted individuals only.

Take the necessary security measures
Make sure the devices you use to access your social media accounts are protected with firewalls and anti-malware tools and all security updates and patches are up-to-date.

Password hygiene
Practice good password hygiene and encourage your teams to do the same. That means no password sharing, no sequential letters/numerals, no obvious words or numbers as your social media account password.

Frame a social media policy
You should also frame a social media policy that spells out the dos and don’ts of social media that everyone in your organization should follow. This is important from various perspectives as employee’s statements on social media may be perceived as a reflection of your business’s values, whether you like it or not. This can make your business a target of cybercriminals and lawsuits.

Putting your business out there on the social networking sites gives your brand a lot of exposure, presents paid advertising opportunities and even helps you build and manage customer relationships, but as discussed, it can be tricky to navigate in terms of security. Businesses may find it overwhelming to manage their social media security strategy all by themselves can reach out to a managed services provider. An MSP with experience in social media security can be a valuable asset in helping you build a strong social media security strategy.

Multi-Factor Authentication 101

You have probably already come across the term multi-factor authentication (MFA, sometimes 2FA). The concept is not new, but more vendors are suggesting and even requiring it to secure accounts on their systems. We will discuss what multi-factor authentication is and why you should be adopting it.

What is multi-factor authentication?
Multi-factor authentication is basically the use of more than one credential to gain access to data. It is a combination of multiple access credential types. For example, instead of gaining access to an account by just typing your username and password, you will be asked to further verify your identity by entering some other information, such as a PIN, a one-time password (OTP) sent to the phone number linked to the account. Mobile apps and fobs that generate new codes constantly are also being more widely used.

Why do you need multi-factor authentication?
Multi-factor authentication offers an additional layer of security. Simple access control measures such as logging in with user ID and password are increasingly being breached by cybercriminals because no matter how much we condition ourselves to follow good password hygiene, sometimes, we slip up. Have you ever been guilty of any of the following?

• Writing down your password so you don’t forget it
• Sharing your password with someone just to get the work done faster
• Used the same password for multiple accounts just because it is easier to remember
• Creating a password that is obvious or easy to figure out, such as your date of birth, numbers or letters in sequence, your name, etc.

Multi-factor authentication can help prevent cybercrimes that happen due to leaked or hacked passwords.

How does multi-factor authentication work?
Multi-factor authentication depends on a combination of the following three elements:

• What you know
• What you have
• Who you are

The user has to prove their identity by answering the questions related to each of these three elements. User IDs, passwords, secret questions*, date of birth, etc., fall into the first category (What you know), while OTPs sent to your smartphone, a physical token or an access card belong to the second category (What you have) and the third category (Who you are) includes biometric authentication such as retina scan, fingerprint or voice recognition.

Multi-factor authentication is no guarantee of data safety, but it certainly reinforces your data security. While there are tools available in the market that you can purchase and deploy, you could also connect with an MSP to help you implement multi-factor authentication across your network smoothly.

*A note on secret questions: Some vendors still use secret questions, but they can be as problematic as passwords. Any publicly available information should not be used as answers to secret questions. This includes information from your own or other’s social media posts as well as public records. Make up fake, even nonsensical questions and answers to your accounts, and just like passwords, vary them from account to account.

Why MSP relationships fail

A lot of SMBs opt for managed service providers who can help handle their IT requirements, and for the most part, it works well. Almost everyone knows the benefits of having a MSP manage your IT. Increased cost savings, ability to focus on your business without worrying about IT, better IT support and expertise, and so on. But, there are times when the managed IT services model fails, leaving business owners to wonder what went wrong. This blog discusses some key reasons why MSP relationships fail.

You didn’t do a reference check
Did you just pick the first MSP you found on the Google search? Did you just go by the presentations they gave you, or the information on their website? Always remember to ask your MSP for references. Talk to someone they work with and get feedback.

They don’t have enough staff
If your MSP is short of staff, they won’t be able to give you the attention you need. One of the biggest advantages of bringing an MSP onboard is having someone who proactively manages and monitors your IT requirements– something you cannot do without a full fledged IT department. So, it is important that your MSP is well-staffed.

They are not experienced enough
Before you bring an MSP on board, make sure you pay attention to how long they have been in business. This is important because the whole idea behind hiring an MSP is to leverage their knowledge and expertise. Secondly, someone who has been in the business for quite some time is more likely to be able to scale with you as you grow.

They said they will be there, but…
You want your MSP to be available 24/7, because with IT, you never know when the problem will arise. Not only should your MSP be proactively monitoring your IT infrastructure to ensure everything runs smoothly, they should also be able to resolve IT problems when they happen–time and day notwithstanding, so that your business is back up and running as soon as possible.

They are not able to provide you with all that you need
Sometimes, as you grow, your IT needs change. You may need much more support and new technologies that you didn’t think you’d need earlier. In such cases, if your MSP is not able to grow and scale with you, then the relationship won’t work.

When choosing an MSP, think of the whole process as a partnership, and not a one-time deal. When you look at the relationship as a long-term one, you are more likely to consider all the factors that go into making your relationship with the MSP work in the long run.

Do your homework: 3 things to do when looking for an MSP

Thinking of hiring a Managed Service Provider, but not sure how to go about it? Here are a few things to do before you zero in on one.

Figure out what you have already
The first step in a good plan is to figure out where you stand currently. Before you talk to an MSP, conduct an audit of your IT infrastructure to decide what you have currently. List all your hardware and software. When performing this IT audit, don’t forget other technologies that you are using, such as biometric access systems, CCTV systems and even telephone systems. You may think they are irrelevant as they are not directly related to your IT infrastructure, but, in the near future you may want them all to be connected to one another, and so, including them in the audit and inventory right now is a good idea.

Figure out what you need
This is the next step. After you determine what you already have, the next step is to figure out what you need. What do you want to add on or remove from your existing IT infrastructure? Are your servers too slow? Do you want to switch to the Cloud instead of traditional services? Do you want a Unified Communications set up instead of your current PBX phone line? Do you want to shift to a work-from-home model and need the infrastructure to support that?

Do your research
Now that you are clear about what you have and what you need, start doing your research. If you have an in-house IT team, you can ask them to evaluate the various options that can help you reach your goal. If not, then there are plenty of resources available online for SMBs that help with tech questions. https://www.sba.gov/learning-center is one great resource and a Google search will get you more.

As a part of this research, you should also make a list of credible MSPs in your area and learn more about them. A Google search can help you with that, but it would be even better if you reach out to a couple of your peers requesting them to refer you to their MSPs, if they have one.

Hiring an MSP means trusting them with your IT infrastructure, so it is very important that you have a clear understanding of what you really want and need, so you can share your expectations with your new MSP. This transparency and clarity goes a long way in determining the success or failure of your relationship with the MSP.

5 Lesser known benefits of choosing the co-managed IT model

Even companies with IT staff on their payroll can’t deny having an MSP onboard offers benefits that exceed what they get from having just an in-house team. This blog explore 5 lesser known reasons why the co-managed IT model is popular.

An extra hand during emergencies
In the event of any unforeseen emergency such as a natural disaster or a terror attack, you may need additional IT support to get things up and running again. Your IT team may not be able to do it all instantly and of course adding to your IT staff wouldn’t be an option during such times. In a co-managed IT services model you will have your MSP to support your IT team which will help you recover faster.

Especially useful when you have a small in-house IT team
For a lot of SMBs, an in-house IT team comprises one or two IT technicians who take care of all their IT needs. But what happens when they are both out of office at the same time, due to unforeseen circumstances? You can only cross your fingers and hope no major IT problem comes up. But, in the co-managed IT services option, your virtual IT team is just a call away!

24/7 Support
24/7 IT support is a luxury for most SMBs. Their in-house IT staff usually works the same hours at the business. Most managed service providers, however, offer 24/7 services at affordable costs.

You still retain control over your IT
In a co-managed services model, you are not completely entrusting your IT to an MSP, as your in-house IT team will be collaborating with your managed services provider to meet your IT needs better. Thus, you retain quite a bit of control over your IT.

You get useful IT insights
When you bring an MSP onboard, you benefit from their expertise and on-ground experience. They can advise you on the latest IT trends in your industry and help streamline your processes and IT infrastructure based on what’s effective. This kind of insight cannot be gained with an in-house IT team as they would only be working with you.

Co-managed IT model is not replacing your IT team with an MSP. It is augmenting your existing IT support setup with an MSP and leveraging their expertise to bring thought leadership IT strategies into your organization.

Four reasons to opt for the co-managed IT services model

Co-managed IT services model is one in which the business has its own IT team, but still contracts with an external managed services provider for certain services. In this blog we discuss four benefits of a co-managed IT services model.

Expertise
Your in-house IT team may not have all the expertise needed to manage all your IT requirements. There are new developments happening in the tech space everyday and an MSP is better positioned to stay up-to-date with them as IT is their business.

Flexibility
Opting for a co-managed IT services model allows you the flexibility to scale your IT up or down based on your business requirements. This is especially useful for companies that experience seasonal spikes in their business, such as CPA firms, around taxation times, or retail businesses around the Holidays. You don’t have to hire new IT staff to handle the sudden extra load on your IT.

Lower costs
Choosing a co-managed IT services model saves you costs that you would otherwise incur when hiring new IT staff. Bringing someone on your payroll involves HR expenses including health insurance, 401 (k) etc., which can be avoided when bringing an MSP onboard.

Help your IT team focus better
Research indicates that in companies that have an in-house IT team, their IT specialists are so caught up with the day-to-day IT tasks that they don’t have the time to focus on new technology. Tasks like security patches, software updates, backups etc., keep them busy, so they don’t get time to research or learn about the latest on the tech front. This defeats the purpose of having an in-house IT team, doesn’t it? If you could have your MSP take care of the mundane IT routine, you will be enabling your in-house IT technicians to focus on new technology, which will help you become more efficient as a business.

If you already have an in-house IT team, it is not unusual to think you don’t need the services of a managed services provider. But, as you can see, co-managed IT has its advantages and you shouldn’t strike an MSP off your list completely just because you have your in-house IT technicians.