It’s a common theme. You begin seeing these amazing CGI images of your friends on Facebook or Instagram. You think, “How can I make one?”

Filters and self-portrait apps have come a long way. You can now make yourself look like Hollywood’s version of a character in the next hit animated film. It still kind of looks like you, only a dream version with “perfect” hair, skin, and facial features.

The latest of these modern vanity marvels to make the rounds is Lensa AI. You upload about 10 photos so the app can feed that data into its AI algorithm. Then, once it maps your facial features, it generates several fantasy selfies of you.

These magical avatars don’t come for free though. While you can download the app for free and use it in a limited fashion, you need to pay to do more. To get unlimited access for one week, it’s $2.99. There are several pricing tiers for its avatar packs and membership access. These range from $3.99 for Avatars Pack 1 to $35.99 for full membership.

It sounds like a little harmless digital fun, right? That’s what many companies making apps like this like you to think. Vanity is an easy sell, and who doesn’t want to have a fabulous profile pic?

But for Lensa AI and several similar self-portrait apps, you’re paying more than you know. The cost comes from the data privacy rights you’re giving up. And these can go far beyond the app itself.

Why Worry About Data Privacy with Lensa AI & Similar Apps?

Thanks to laws like GDPR, software and app developers need to tell you what they do with your data. Looking at the app at the Mac App Store, a few alarming things jump out.

Data Used to Track You

Once you download the Lensa AI app, it can track your phone activity. The app store states that the app may use purchases and unique identifiers to track you. And this doesn’t mean only tracking you while in Lensa AI. It can track you across websites and apps owned by other companies.

Data Collected

Lensa AI scours your device for a lot of different data points. By downloading it, you permit it to do this. Some of the tracking links to you personally (such as linked to your name, IP address, or phone number). It collects a lot of other data, but not with your name or another identifier on it.

Data collected and linked to you:

• User content (such as the images you upload)

Data collected, but not linked to you:

• Purchases you make on websites or apps
• Usage data for apps, etc.
• Identifiers (this isn’t specified, but could mean things like city or gender)
• Diagnostics from your device

Loss of Rights to Your Uploaded Images

What apps like Lensa AI do with your data is a grey area. Many tech companies, such as Facebook, have been known to act irresponsibly with user data. Many are purposely vague in their terms and conditions, leaving the door open.

One section from the Lensa AI Terms that users agree to states the following:

“…solely for the purposes of operating or improving Lensa, you grant us a time-limited, revocable, non-exclusive, royalty-free, worldwide, fully-paid, transferable, sub-licensable license to use, reproduce, modify, distribute, create derivative works of your User Content, without any additional compensation to you…”

For the sole purpose of “operating” Lensa, could mean anything. It could mean that to make more money to operate the business, the company needs to use your images. Note that it also states it can modify, distribute, etc. YOUR user content.

Things You Can Do to Protect Your Data Privacy

Don’t Immediately Jump on Every Fad

This one may be hard when you see all your friends using a new app. It’s natural to want to be a part of that. But try waiting a week. Most likely those avatar images from the latest selfie app won’t be blowing up your feed anymore.

Read App Terms & Conditions

Take the time to read an app’s terms. You are often giving up more data privacy rights than you realize. This includes giving an app the ability to track just about everything you do on your device. Be aware of what’s at risk before you download a new app.

Restrict Data Collection

If you can’t resist an app’s charms, at least make it as secure as possible. This includes taking the time to restrict its data collection features, where possible.

Use your phone’s privacy and security settings to turn off data sharing. For the Lensa AI app, you can also contact the company to request that it delete your data from its servers. Its privacy policy states to email privacy@lensa-ai.com for questions and concerns.

Get a Device Privacy Checkup

The more apps you use, the more complicated data privacy can get. Don’t leave it to chance. We’ll be happy to help. Give us a call today to schedule a device privacy checkup.

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This Article has been Republished with Permission from The Technology Press.

The need to back up data has been around since floppy disks. Data loss happens due to viruses, hard drive crashes, and other mishaps. Most people using any type of technology have experienced data loss at least once.

There are about 140,000 hard drive crashes in the US weekly. Every five years, 20% of SMBs suffer data loss due to a major disaster. This has helped to drive a robust cloud backup market that continues to grow.

But one thing that’s changed with data backup in the last few years is security. Simply backing up data so you don’t lose it, isn’t enough anymore. Backing up has morphed into data protection.

What does this mean?

It means that backups need more cybersecurity protection. They face threats such as sleeper ransomware and supply chain attacks. Cloud-based backup has the benefit of being convenient, accessible, and effective. But there is also a need for certain security considerations with an online service.

Companies need to consider data protection when planning a backup and recovery strategy. The tools used need to protect against the growing number of threats.

Some of the modern threats to data backups include:

• Data Center Outage: The “cloud” basically means data on a server. That server is internet accessible. Those servers can crash. Data centers holding the servers can also have outages.
• Sleeper Ransomware: This type of ransomware stays silent after infecting a device. The goal is to have it infect all backups. Then, when it’s activated, the victim doesn’t have a clean backup to restore.
• Supply Chain Attacks: Supply chain attacks have been growing. They include attacks on cloud vendors that companies use. Those vendors suffer a cyberattack that then spreads throughout their clients.
• Misconfiguration: Misconfiguration of security settings can be a problem. It can allow attackers to gain access to cloud storage. Those attackers can then download and delete files as they like.

What to Look for in a Data Protection Backup System

Just backing up data isn’t enough. You need to make sure the application you use provides adequate data protection. Here are some of the things to look for when reviewing a backup solution.

Ransomware Prevention

Ransomware can spread throughout a network to infect any data that exists. This includes data on computers, servers, and mobile devices. It also includes data in cloud platforms syncing with those devices.

95% of ransomware attacks also try to infect data backup systems.

It’s important that any data backup solution you use have protection from ransomware. This type of feature restricts automated file changes that can happen to documents.

Continuous Data Protection

Continuous data protection is a feature that will back up files as users make changes. This differs from systems that back up on a schedule, such as once per day.

Continuous data protection ensures that the system captures the latest file changes. This mitigates data loss that can occur if a system crashes before the next backup. With the speed of data generation these days, losing a day’s worth of data can be very costly.

Threat Identification

Data protection incorporates proactive measures to protect files. Look for threat identification functions in a backup service. Threat identification is a type of malware and virus prevention tool.

It looks for malware in new and existing backups. This helps stop sleeper ransomware and similar malware from infecting all backups.

Zero-Trust Tactics

Cybersecurity professionals around the world promote zero-trust security measures. This includes measures such as multi-factor authentication and application safelisting.

A zero-trust approach holds that all users and applications need ongoing authentication. So, just because a user is logged into the system today, doesn’t mean they are completely trusted.

Some of the zero-trust features to look for include:

• Multi-factor authentication
• Distinct file and folder permissions
• Contextual authentication
• Verification of permissions for file changes

Backup Redundancy

If you back up to a USB drive or CD, you have one copy of those files. If something happens to that copy, you could experience data loss.

Cloud backup providers should have backup redundancy in place. This means that the server holding your data mirrors that data to another server. This prevents data loss in the case of a server crash, natural disaster, or cyberattack.

Air Gapping for More Sensitive Data

Air gapping is a system that keeps a copy of your data offline or separated in another way. This would entail making a second backup copy of your data. Then, putting it on another server. A server disconnected from external sources.

This is a feature that you may want to seek out if you deal with highly sensitive data. It helps to ensure that you have at least one other copy of your backup. A copy walled off from common internet-based attacks.

Need Help With Secure Backup & Data Protection Solutions?

Have you updated your backup process for today’s threats? Give us a call today to schedule a chat about data backup and protection.

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This Article has been Republished with Permission from The Technology Press.

Technology vulnerabilities are an unfortunate side effect of innovation. When software companies push new updates, there are often weaknesses in the code. Hackers exploit these. Software makers then address the vulnerabilities with a security patch. The cycle continues with each new software or hardware update.

It’s estimated that about 93% of corporate networks are susceptible to hacker penetration. Assessing and managing these network weaknesses isn’t always a priority for organizations. Many suffer breaches because of poor vulnerability management.

61% of security vulnerabilities in corporate networks are over 5 years old.

Many types of attacks take advantage of unpatched vulnerabilities in software code. This includes ransomware attacks, account takeover, and other common cyberattacks.

Whenever you see the term “exploit” when reading about a data breach, that’s an exploit of a vulnerability. Hackers write malicious code to take advantage of these “loopholes.” That code can allow them to elevate privileges. Or to run system commands or perform other dangerous network intrusions.

Putting together an effective vulnerability management process can reduce your risk. It doesn’t have to be complicated. Just follow the steps we’ve outlined below to get started.

Vulnerability Management Process

Step 1. Identify Your Assets

First, you need to identify all the devices and software that you will need to assess. You’ll want to include all devices that connect to your network, including:

• Computers
• Smartphones
• Tablets
• IoT devices
• Servers
• Cloud services

Vulnerabilities can appear in many places. Such as the code for an operating system, a cloud platform, software, or firmware. So, you’ll want a full inventory of all systems and endpoints in your network.

This is an important first step, so you will know what you need to include in the scope of your assessment.

Step 2: Perform a Vulnerability Assessment

Next will be performing a vulnerability assessment. This is usually done by an IT professional using assessment software. This could also include penetration testing.

During the assessment, the professional scans your systems for any known vulnerabilities. The assessment tool matches found software versions against vulnerability databases.

For example, a database may note that a version of Microsoft Exchange has a vulnerability. If it detects that you have a server running that same version, it will note it as a found weakness in your security.

Step 3: Prioritize Vulnerabilities by Threat Level

The assessment results provide a roadmap for mitigating network vulnerabilities. There will usually be several, and not all are as severe as others. You will next need to rank which ones to address first.

At the top of the list should be those experts consider severe. Many vulnerability assessment tools will use the Common Vulnerability Scoring System (CVSS). This categorizes vulnerabilities with a rating score from low to critical severity.

You’ll also want to rank vulnerabilities by your own business needs. If a software is only used occasionally on one device, you may consider it a lower priority to address. While a vulnerability in software used on all employee devices, you may rank as a high priority.

Step 4: Remediate Vulnerabilities

Remediate vulnerabilities according to the prioritized list. Remediation often means applying an issued update or security patch. But it may also mean upgrading hardware that may be too old for you to update.

Another form of remediation may be ringfencing. This is when you “wall off” an application or device from others in the network. A company may do this if a scan turns up a vulnerability for which a patch does not yet exist.

Increasing advanced threat protection settings in your network can also help. Once you’ve remediated the weaknesses, you should confirm the fixes.

Step 5: Document Activities

It’s important to document the vulnerability assessment and management process. This is vital both for cybersecurity needs and compliance.

You’ll want to document when you performed the last vulnerability assessment. Then document all the steps taken to remediate each vulnerability. Keeping these logs will be vital in the case of a future breach. They also can inform the next vulnerability assessment.

Step 6. Schedule Your Next Vulnerability Assessment Scan

Once you go through a round of vulnerability assessment and mitigation, you’re not done. Vulnerability management is an ongoing process.

In 2022, there were over 22,500 new vulnerabilities documented. Developers continue to update their software continuously. Each of those updates can introduce new vulnerabilities into your network.

It’s a best practice to have a schedule for regular vulnerability assessments. The cycle of assessment, prioritization, mitigation, and documentation should be ongoing. This fortifies your network against cyberattacks. It removes one of the main enablers of hackers.

Get Started with a Vulnerability Assessment

Take the first step towards effective vulnerability management. We can help you fortify your network against attacks. Give us a call today to schedule a vulnerability assessment to get started.

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This Article has been Republished with Permission from The Technology Press.

Imagine you’re going about your day when suddenly you receive a text from the CEO. The head of the company is asking for your help. They’re out doing customer visits and someone else dropped the ball in providing gift cards. The CEO needs you to buy six $200 gift cards and text the information right away.

The message sender promises to reimburse you before the end of the day. Oh, and by the way, you won’t be able to reach them by phone for the next two hours because they’ll be in meetings. One last thing, this is a high priority. They need those gift cards urgently.

Would this kind of request make you pause and wonder? Or would you quickly pull out your credit card to do as the message asked?

A surprising number of employees fall for this gift card scam. There are also many variations. Such as your boss being stuck without gas or some other dire situation that only you can help with.

This scam can come by text message or via email. What happens is that the unsuspecting employee buys the gift cards. They then send the numbers back. They find out later that the real company CEO wasn’t the one that contacted them. It was a phishing scammer.

The employee is out the cash.

Without proper training, 32.4% of employees are prone to fall for a phishing scam.

Why Do Employees Fall for Phishing Scams?

Though the circumstances may be odd, many employees fall for this gift card scam. Hackers use social engineering tactics. They manipulate emotions to get the employee to follow through on the request.

Some of these social engineering tactics illicit the following:

• The employee is afraid of not doing as asked by a superior
• The employee jumps at the chance to save the day
• The employee doesn’t want to let their company down
• The employee may feel they can advance in their career by helping

The scam’s message is also crafted in a way to get the employee to act without thinking or checking. It includes a sense of urgency. The CEO needs the gift card details right away. Also, the message notes that the CEO will be out of touch for the next few hours. This decreases the chance the employee will try to contact the real CEO to check the validity of the text.

Illinois Woman Scammed Out of More Than $6,000 from a Fake CEO Email

Variations of this scam are prevalent and can lead to significant financial losses. A company isn’t responsible if an employee falls for a scam and purchases gift cards with their own money.

In one example, a woman from Palos Hills, Illinois lost over $6,000. This was after getting an email request from who she thought was her company’s CEO.

The woman received an email purporting to be from her boss and company CEO. It stated that her boss wanted to send gift cards to some selected staff that had gone above and beyond.

The email ended with “Can you help me purchase some gift cards today?” The boss had a reputation for being great to employees, so the email did not seem out of character.

The woman bought the requested gift cards from Target and Best Buy. Then she got another request asking to send a photo of the cards. Again, the wording in the message was very believable and non-threatening. It simply stated, “Can you take a picture, I’m putting this all on a spreadsheet.”

The woman ended up purchasing over $6,500 in gift cards that the scammer then stole. When she saw her boss a little while later, her boss knew nothing about the gift card request. The woman realized she was the victim of a scam.

Tips for Avoiding Costly Phishing Scams

Always Double Check Unusual Requests

Despite what a message might say about being unreachable, check in person or by phone anyhow. If you receive any unusual requests or one relating to money, verify it. Contact the person through other means to make sure it’s legitimate.

Don’t React Emotionally

Scammers often try to get victims to act before they have time to think. Just a few minutes of sitting back and looking at a message objectively is often all that’s needed to realize it’s a scam. Don’t react emotionally, instead ask if this seems real or is it out of the ordinary.

Get a Second Opinion

Ask a colleague, or better yet, your company’s IT service provider, to take look at the message. Getting a second opinion keeps you from reacting right away. It can save you from making a costly judgment error.

Need Help with Employee Phishing Awareness Training?

Phishing keeps getting more sophisticated all the time. Make sure your employee awareness training is up to date. Give us a call today to schedule a training session to shore up your team’s defenses.

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This Article has been Republished with Permission from The Technology Press.

Misconfiguration of cloud solutions is often overlooked when companies plan cybersecurity strategies. Cloud apps are typically quick and easy to sign up for. The user often assumes that they don’t need to worry about security because it’s handled.

This is an incorrect assumption because cloud security is a shared model. The provider of the solution handles securing the backend infrastructure. But the user is responsible for configuring security settings in their account properly.

The problem with misconfiguration is huge. It’s the number one cause of cloud data breaches. It’s also an unforced error. Misconfiguration means that a company has made a mistake. It hasn’t adequately secured its cloud application.

Perhaps they gave too many employees administrative privileges. Or, they may have neglected to turn on a security function. One that prevented the downloading of cloud files by an unauthorized user.

Misconfiguration covers a wide range of negligent behavior. It all has to do with cloud security settings and practices. A finding in The State of Cloud Security 2021 report shed light on how common this issue is. 45% of organizations experience between 1 and 50 cloud misconfigurations per day.

Some of the main causes of misconfiguration are:

• Lack of adequate oversight and controls
• A team lacking security awareness
• Too many cloud APIs to manage
• No adequate cloud environment monitoring
• Negligent insider behavior
• Not enough expertise in cloud security

Use the tips below to reduce your risk of a cloud data breach and improve cloud security.

Enable Visibility into Your Cloud Infrastructure

Do you know all the different cloud apps employees are using at your business? If not, you’re not alone. It’s estimated that shadow IT use is approximately 10x the size of known cloud use.

When an employee uses a cloud app without authorization, it’s considered “shadow IT.” This is because the app is in the shadows so to speak, outside the purview of the company’s IT team.

How can you protect something you don’t know about? This is why shadow cloud applications are so dangerous. And why they often result in breaches due to misconfiguration.

Gain visibility into your entire cloud environment, so you know what you need to protect. One way you can do this is through a cloud access security application.

Restrict Privileged Accounts

The more privileged accounts you have, the higher the risk of a misconfiguration. There should be very few users that can change security configurations. You don’t want someone that doesn’t know better to accidentally open a vulnerability. Such as removing a cloud storage sharing restriction. It could leave your entire environment a sitting duck for hackers.

Audit privileged accounts in all cloud tools. Then, reduce the number of administrative accounts to a least needed to operate.

Put in Place Automated Security Policies

Automation helps mitigate human error. Automating as many security policies as possible helps prevent cloud security breaches.

For example, if you use a feature like sensitivity labels in Microsoft 365, you can set a “do not copy” policy. It will follow the file through each supported cloud application. Users don’t need to do anything to enable it once you put the policy in place.

Use a Cloud Security Audit Tool (Like Microsoft Secure Score)

How secure is your cloud environment? How many misconfigurations might there be right now? It’s important to know this information so you can correct issues to reduce risk.

Use an auditing tool, like Microsoft Secure Score. You want a tool that can scan your cloud environment and let you know where problems exist. It should also be able to provide recommended remediation steps.

Set Up Alerts for When Configurations Change

Once you get your cloud security settings right, they won’t necessarily stay that way. Several things can cause a change in a security setting without you realizing it. These include:

• An employee with elevated permissions accidentally changes them
• A change caused by an integrated 3rd party plug-in
• Software updates
• A hacker that has compromised a privileged user credential

Be proactive by setting up alerts. You should have an alert for any significant change in your cloud environment. For example, when the setting to force multi-factor authentication gets turned off.

If an alert is set up, then your team knows right away when a change occurs to an important security setting. This allows them to take immediate steps to research and rectify the situation.

Have a Cloud Specialist Check Your Cloud Settings

Business owners, executives, and office managers aren’t cybersecurity experts. No one should expect them to know how to configure the best security for your organization’s needs.

It’s best to have a cloud security specialist from a trusted IT company check your settings. We can help ensure that they’re set up to keep your data protected without restricting your team.

Improve Cloud Security & Lower Your Chances for a Data Breach

Most work is now done in the cloud, and companies store data in these online environments. Don’t leave your company at risk by neglecting misconfiguration. Give us a call today to set up a cloud security assessment.

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This Article has been Republished with Permission from The Technology Press.

There are a lot of things that have changed since the invention of the internet. One of these is how we bank and access our accounts. You used to have to go into a local bank branch to make deposits and withdrawals. Now, you can take a picture of a check and deposit it from your phone.

Approximately 73% of people around the world use some form of online banking at least once a month. People have never had such convenient account access. But that convenience can come at a cost.

In 2021, account takeover fraud increased by 90%. New account fraud jumped a whopping 109%. As the ease of online banking has increased, so has banking-related cybercrime.

If someone breaches your Facebook account, it can be a real pain. But, if a hacker breaches your bank account, it can be devastating. It can mean significant losses. Losses that you may not be able to recoup from your financial institution.

In this article, we’ll take a look at the mistakes people make that leave their accounts at risk. Then, we’ll go over some important tips on how to keep your bank account better protected.

Mistakes That Allow Criminals to Access Your Account

Not Enabling Two-factor Authentication

Two-factor authentication (2FA) is a simple process that packs a big punch. When you enable this setting in an online account, it requires an extra step to gain access. That step usually consists of receiving a one-time passcode (OTP) by SMS and entering that at login.

Many people make the mistake of leaving this disabled. They either don’t know it’s there or they think it’s too inconvenient. But leaving this setting off makes it much easier for a bad actor to breach your account.

Falling for a Phishing Scam

There are several types of phishing scams that target online banking. Cyber criminals send emails that look like they come from your bank. They’ll even promise incredibly low rates on credit cards.

Other scams can involve warning you of unauthorized account activity. But when you click the link to log in, you’re actually on a fake page. One designed to look just like your normal bank website.

These are just a few ways that scammers can get your online banking login details. Once they have them, they’ll act immediately to get whatever they can.

Using Easy-to-Guess Passwords

If your account password is easy to remember, it’s also often easy to guess. Using weak passwords is a common mistake that enables many cyber criminals.

Some best practices for passwords include:

• Make them at least 10 characters long
• Include at least one number
• Include at least one symbol
• Include at least one upper-case letter
• Don’t make them personal (e.g., don’t use your birthdate, etc.)

Downloading Unsafe Mobile Apps

Banking trojans are often hidden in malicious mobile apps. These apps can look like something as innocent as a task manager. But, once installed, banking trojans seek out any details they can find. They are looking for banking and wallet apps.

Logging Into Online Banking While on Public Wi-Fi

One surefire way to give away your online banking password is to log in while on public Wi-Fi. Hackers hang out on public hot spots and spy on the activity of others. You should never type in a password or other sensitive details when connected to public Wi-Fi.

Tips for Improving Online Banking Security

Turn On Two-Factor Authentication

Enable two-factor authentication in your online banking account. This is also known as multi-factor authentication or two-step verification. According to Microsoft, it can block 99.9% of fraudulent account login attempts.

Set Up Banking Alerts

Time is of the essence when an intruder breaches your account. The faster you can notify your bank of the breach, the better. You could reduce the impact on you by having your account locked down immediately.

Set up banking alerts through your online banking. These can include things like low-balance alerts and login alerts.

Install an Antivirus & DNS Filtering On Your PC & Mobile Device

It’s important to have reliable antivirus software on your PC and mobile device. Many people don’t think about protecting their phones in this way. Yet, they shop online and bank via mobile devices.

It’s also good to use a DNS filter. This is a filter that protects you from going to dangerous phishing sites by blocking them.

Take Phishing Training Classes

Do you know how to identify phishing? Are you up on all the newest scams? You can make yourself less vulnerable by taking some phishing awareness classes. There are many of these for free online. You can also contact us for more personalized training options.

Knowing how to spot phishing via text, email, and phone can help you avoid becoming a scam victim.

Get Help Protecting Your Family from Scams

There are some key digital solutions we can put in place to keep your family safer from online threats. Give us a call today to schedule a chat about online security.

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This Article has been Republished with Permission from The Technology Press.