9 Smart Ways for Small Businesses to Incorporate Generative AI

There is no escaping the relentless march of AI. Software companies are rapidly incorporating it into many business tools. This includes tools like Microsoft 365, Salesforce, and others.

Many people are still concerned about where AI will go. But there is no denying that it makes certain work more efficient. It can generate custom images on demand. Or write a company device policy draft in seconds.

Staying ahead of the curve often means embracing cutting-edge technologies. Even if you’re a little wary about what the future holds.

Generative Artificial Intelligence (GenAI) is unique from the AI of a few years back. It can create, innovate, and optimize. These functions have become a game-changer for businesses of all sizes.

Leveraging Generative AI, small businesses can unlock a world of possibilities. This includes everything from enhancing customer experiences to streamlining operations.

Have you felt bombarded with AI tool options? Unsure where to begin with leveraging it for your business? Let’s explore some smart and practical ways to incorporate GenAI.

1. Personalized Customer Experiences

Generative AI algorithms can analyze customer data and preferences. Using these, it can create personalized experiences.

48% of customers expect specialized treatment for being loyal to a company.

Some of the ways AI can help you improve customer experience include:

  • Tailored product recommendations
  • Customized marketing messages
  • Custom coupons
  • Proactive engagement

These things help small businesses enhance customer satisfaction, fostering brand loyalty.

2. Presentations & Graphics Creation

Generating a great sales presentation can be time-consuming. AI tools can automate this process. Microsoft Copilot is one of these. It can take meeting notes and prompts and create a presentation. Including images!

Have you ever had trouble finding a promotional image? Tell Bing’s new AI tool what you need. You’ll get several options, tailored to your description.

Bing-AI
Example from Bing powered by DALL-E3 in Edge

AI-driven platforms can produce relevant and engaging graphics. This frees up valuable time and saves money for business owners.

3. Chatbots for Customer Support

AI-powered chatbots on websites and social media platforms are becoming commonplace. This is because they enable small businesses to provide instant customer support. Which is exactly what people expect these days.

These chatbots can handle frequently asked questions. They can also assist with product inquiries and customer transactions.

They help small companies provide round-the-clock help for customers. But without having to pay for extra staff hours.

4. Data Analysis and Insights

Generative AI can process vast datasets to extract meaningful insights. Small businesses can use AI algorithms to analyze important data.

Such as:

  • Market trends
  • Customer behavior
  • Operational data

These insights can inform strategic decision-making. Which helps businesses refine their offerings and marketing strategies.

5. Product Design and Prototyping

AI in product design process allows businesses to explore many design variations rapidly. AI algorithms can generate prototypes and simulations. They do this based on specified parameters. This enables small businesses to visualize products before investing in physical prototypes.

6. Supply Chain Optimization

AI can optimize supply chain operations. It can predict demand, identify inefficiencies, and suggest inventory levels. It takes away the human error component. As well as fees up teams from tedious administrative work.

Small businesses can reduce costs and improve efficiency. AI automates a lot of the supply process. This helps ensure products are readily available when customers need them.

7. Dynamic Pricing Strategies

AI-driven pricing algorithms can help companies make better pricing decisions. Pricing your products and services can be tricky. You don’t want to go too low or too high.

AI helps businesses quickly analyze:

  • Market trends
  • Competitor pricing
  • Customer behavior

These data insights help companies optimize pricing strategies. Small businesses can also dynamically adjust prices based on demand. This maximizes profits while remaining competitive in the market.

8. Human Resources and Recruitment

Generative AI can streamline the recruitment process. The hiring process includes a lot of work reviewing resumes. Many candidates don’t make the interview stage.

AI can help by analyzing resumes and screening candidates for you. It can even help with conducting initial interviews. Small businesses can find the best talent to drive their growth faster.

9. Predictive Maintenance

Downtime on a production line is costly. Proactive maintenance is vital. It’s another area where Generative AI can help.

The technology can predict maintenance needs based on data analysis. It helps businesses avoid costly downtimes. It proactively addresses maintenance requirements. As well as helps to ensure smooth operations.

Unsure How to Get Started with AI at Your Business?

Generative AI opens a world of opportunities for small businesses. It can also add to the complexity of a technology infrastructure.

We can help you use it effectively and affordably. Give us a call today to schedule a chat.


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This Article has been Republished with Permission from The Technology Press.

7 Helpful Features Rolled Out in the Fall Windows 11 Update

In a world where technology constantly evolves, Microsoft stands at the forefront. It continues to pioneer innovations. Innovations that transform how we interact with our digital universe.

The fall Windows 11 update is a testament to Microsoft’s commitment to excellence. It’s more than just an upgrade. It’s a leap into the future of computing. Microsoft touts it as “The most personal Windows 11 experience.”

Let’s explore some of the great features that make this update so significant.

Microsoft Copilot: Your Intelligent Partner in Creativity

A standout feature of the fall Windows 11 update is Microsoft Copilot. This AI-driven marvel is like your personal PC assistant.

Need help summarizing a web page? Want to change to dark mode, but forgot how? Looking for a quick custom image for a social media post? Microsoft Copilot can do all that and more.

Microsoft Copilot
Image Credit: Microsoft

Copilot is seamlessly integrated into Windows 11. It offers real-time suggestions and turns ideas into reality with remarkable ease. Ask it what you need, and the AI engine gets to work.

Updated Apps (Paint, Snipping Tool, Clipchamp & More)

Have you ever wished that Windows’ Snipping Tool could do more? This update grants that wish. The Snipping Tool is just one of many to get an AI upgrade.

Look for new capabilities in Paint, Clipchamp, and Photos. Get a unique image from inputting a text prompt and style. The Cocreator tool in Paint makes it easy to jumpstart your creativity. It will generate the image, then you can edit it in the same app.

Microsoft Clipchamp is one of the easiest video creator tools out there. You can now just drag in your assets and clips. Then, click to have the AI engine work its magic to create a video for you.

The new Clipchamp Auto Compose feature can:

  • Recommend scenes
  • Make edits
  • Create a narrative based on your inputs

Easy Data Migration with Windows Backup

When you buy a new computer, moving data can be a pain. It can take hours to move your “pc life” between devices. And there’s always the risk you’ll miss something.

The new Windows Backup feature makes moving between computers easier. You can choose backup options and folders. When ready to move, it’s a simple process. You can restore the new PC from another backed-up PC.

Microsoft Edge: A Faster and More Secure Browsing Experience

Microsoft Edge received significant enhancements. These focus on speed, responsiveness, and security. The Edge Secure Network feature offers more gigabytes. Microsoft increased user storage from 1GB to 5GB. This function encrypts your internet connection to secure data.

Edge Secure Network has many features of a VPN. This is great for extra online security. It’s also helpful for companies trying to prevent breaches from clicks on phishing links.

Save Energy & Battery Power

A feature called Adaptive Dimming is another enhancement of this update. Your screen slowly dims if you’re no longer paying attention. This has the dual benefit of saving energy and helping you refocus.

PC sensors power this feature as well as two others. So, it’s going to be more common with newer computers.

The other two features that use sensors are:

  • Wake on Approach
  • Lock on Leave

A More Personal Windows 11 Experience

Beyond the technical innovations, this update brings more. Including a more personal touch to the user experience. Tailored to individual preferences, Windows 11 becomes an extension of the user’s identity.

This includes things like:

  • Personalized themes
  • Custom widgets
  • Intelligent assistants

Every interaction feels curated and intuitive. It makes for a truly personalized operating system.

Other Cool Enhancements

There’s a lot of excitement packed into Windows 11. Here are a few more new features you can explore.

  • Copilot in Microsoft Shopping: Find what you need fast when shopping online. Bing will provide tailored recommendations based on your requests.
  • Content Credentials: Add an invisible digital watermark to your AI-generated images in Bing. Cryptographic methods help you tag your work.
  • Bing Chat Enterprise Updates: Boost work creativity and enjoy multimodal visual search. Find information using only images.
  • DALL.E 3 Model from Open AI: Use the Image Creator in Bing and you’ll likely be impressed. It’s had an upgrade and uses the DALL.E 3 model to render images from text prompts.

Harness the Power of Microsoft Products

Microsoft is definitely a leader in work productivity tools. And it has been for a long time. If you’re still working like it was 2020, let us help you upgrade. Employees can be more efficient than ever with the right apps.

We’ve got your back with Microsoft 365, Windows 11, and other solutions. Our experts will guide you, so you can gain an edge on the competition.

Give us a call today to schedule a chat.


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This Article has been Republished with Permission from The Technology Press.

Why You Need to Understand “Secure by Design” Cybersecurity Practices

Cybersecurity has become a critical foundation upon which many aspects of business rely. Whether you’re a large enterprise or small business, network security is a must. Cyberattacks can have long-term consequences.

The frequency and sophistication of cyberattacks continue to increase. In 2022, IoT malware attacks saw a sobering 87% increase. Attack volume is also ramping up due to the use of AI.

It’s essential to shift from a reactive to a proactive cybersecurity approach. One such approach that has gained prominence is “Secure by Design” practices.

International partners have taken steps to address commonly exploited vulnerabilities. A recent advisory highlights Secure by Design principles. This collaborative effort underscores the global nature of the cybersecurity threat landscape. As well as the need for coordinated action to protect critical infrastructure.

In this article, we’ll explore what it takes to put in place Secure by Design principles. And explain why they are paramount in today’s cybersecurity landscape.

Today’s Modern Cyberthreats

Cybersecurity threats have evolved significantly over the years. Gone are the days when just installing an antivirus could protect your computer. Today, cybercriminals use highly sophisticated tactics. The potential impact of an attack goes far beyond the inconvenience of a virus.

Modern cyber threats encompass a wide range of attacks, including:

  1. Ransomware: Malware that encrypts your data and demands a ransom for decryption. One of the costliest attacks for businesses.
  2. Phishing: Deceptive emails or messages that trick you into revealing sensitive information. Eighty-three percent of companies experience a phishing attack each year.
  3. Advanced Persistent Threats (APTs): Long-term cyberattacks aimed at stealing sensitive data.
  4. Zero-Day Exploits: Attacks that target vulnerabilities not yet known to software developers.
  5. IoT Vulnerabilities: Hackers exploit vulnerabilities in Internet of Things (IoT) devices to compromise networks.

These evolving threats underscore the need for a proactive approach to cybersecurity. Instead of reacting to attacks after they occur, you want to prevent them from happening.

What Is Secure by Design?

Secure by Design is a modern cybersecurity approach. It integrates security measures into the very foundation of a system, app, or device. It does this from the start.

It’s about considering security as a fundamental aspect of the development process. Rather than including it as a feature later.

How can businesses of all types translate this into their cybersecurity strategies? There are two key ways:

  1. When purchasing hardware or software, ask about Secure by Design. Does the supplier use these practices? If not, you may want to consider a different vendor.
  2. Incorporate Secure by Design principles into your own business. Such as when planning an infrastructure upgrade or customer service enhancement. Put cybersecurity at the center. Instead of adding it as an afterthought.

Key principles of Secure by Design include:

  1. Risk Assessment: Identifying potential security risks and vulnerabilities early in the design phase.
  2. Standard Framework: Maintain consistency when applying security standards by following a framework. Such as CIS Critical Security Controls, HIPAA, or GDPR.
  3. Least Privilege: Limiting access to resources to only those who need it for their roles.
  4. Defense in Depth: Implementing many layers of security to protect against various threats.
  5. Regular Updates: Ensuring that security measures are continuously updated to address new threats.
  6. User Education: Educating users about security best practices and potential risks.

Why Secure-by-Design Matters

Understanding and implementing Secure by Design practices is crucial for several reasons:

Proactive Security

Traditional cybersecurity approaches are often reactive. This means they address security issues after they’ve occurred. Secure by Design builds security measures into the very foundation of a system. This minimizes vulnerabilities from the start.

Cost Savings

Addressing security issues after a system is in production can be costly. The same is true for trying to address them near the end of a project. By integrating security from the beginning, you can avoid these extra expenses.

Regulatory Compliance

Many industries are subject to strict regulatory requirements for data protection and cybersecurity. Secure by Design practices can help you meet these compliance standards more effectively. It reduces the risk of unknowns that end up costing you in fines and penalties.

Reputation Management

A security breach can severely damage your organization’s reputation. Implementing Secure by Design practices demonstrates your commitment to protecting user data. It can also enhance trust among customers and stakeholders.

Future-Proofing

Cyber threats continue to evolve. Secure by Design practices help ensure that your systems and applications remain resilient. Especially against emerging threats.

Minimizing Attack Surfaces

Secure by Design focuses on reducing the attack surface of your systems. Using it helps in identifying and mitigating potential vulnerabilities. You mitigate threats before a hacker exploits them.

Need to Modernize Your Cybersecurity Strategy?

A cybersecurity strategy put in place five years ago can easily be outdated today. Need some help modernizing your company’s cybersecurity?

Give us a call today to schedule a chat.


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This Article has been Republished with Permission from The Technology Press.

What Is Microsoft Sales Copilot & What Does It Do?

The use of AI-driven processes is exploding. Every time you turn around, software has gotten more intelligent. Harnessing the power of AI and machine learning is crucial for staying competitive.

Microsoft is a pioneer in the tech industry and this new AI era. It continues to lead the way with innovative solutions designed to empower businesses. One such innovation is Microsoft Sales Copilot.

This is a tool poised to reshape the future of business. Next, we’ll delve into what Microsoft Sales Copilot is. As well as how it is revolutionizing the world of sales and customer insights.

The Birth of Microsoft Sales Copilot

Microsoft Sales Copilot is the latest addition to the company’s robust portfolio. It was officially introduced in July 2023. It represents a significant leap forward in leveraging AI and machine learning. It’s designed specifically to enhance sales processes and customer engagement.

This groundbreaking tool is built on the foundation of Dynamics 365 Customer Insights. This is Microsoft’s platform for unifying customer data and delivering actionable insights. The tool combines the capabilities of Customer Insights with AI-driven features. Sales Copilot offers sales teams a comprehensive and intelligent solution. Both for customer engagement and relationship management.

What Can Microsoft Sales Copilot Do?

Personalized Customer Insights

Personalized customer insights is one of the core features of Microsoft Sales Copilot. It achieves this by leveraging AI and machine learning to analyze a wide range of data sources. This includes:

  • Customer behavior
  • Buying history
  • Customer interactions

By aggregating and processing this data, Sales Copilot saves salespeople time. It can provide sales professionals with a 360-degree view of their customers. As well as help them understand preferences, needs, and potential pain points.

AI-Driven Recommendations

Sales Copilot doesn’t just stop at providing insights. It goes a step further by offering AI-driven recommendations. These recommendations guide sales teams in their interactions with customers.

For example, the tool can suggest things like:

  • The most appropriate communication channels
  • Timing for follow-ups
  • Tailored, client-specific content recommendations

This level of personalization enables sales teams to engage with customers more effectively.

Enhanced Collaboration

Collaboration is a cornerstone of successful sales processes. Sales Copilot recognizes this by facilitating collaboration among team members. It provides a centralized platform where sales professionals can do things like:

  • Share customer insights
  • Discuss strategies
  • Collaborate on deals

This improves internal communication. It also ensures sales team alignment in the approach to engaging with customers.

Predictive Analytics

Predictive analytics is another powerful aspect of Microsoft Sales Copilot. The tool analyzes historical data and customer behavior patterns. This allows it to predict future customer actions and trends.

This empowers sales teams to make informed decisions. As well as proactively address customer needs, rather than simply reacting to them.

Seamless Integration

Sales Copilot seamlessly integrates with other Microsoft tools and services. This creates a unified ecosystem. This integration allows for a smooth flow of data between applications. It eliminates the need for manual data entry, reducing the risk of errors. It also ensures the consolidation of all customer interactions and data. Having customer information in one place makes for easy access and analysis.

Cloud Migration Program

Besides Sales Copilot, Microsoft also introduced a new cloud migration program. This is in conjunction with Dynamics 365 Customer Insights. This program aims to simplify the process of migrating customer data to the cloud. The integration of Sales Copilot with this program further enhances its capabilities. It does this by providing access to a wealth of cloud-based data.

How Does Sales Copilot Benefit Your Business?

Microsoft Sales Copilot holds immense promise for businesses across various industries. It enables sales teams to work more intelligently and efficiently. The tool has the potential to drive revenue growth and enhance customer satisfaction. Here are some ways in which Sales Copilot can benefit your business.

Improved Customer Engagement

Personalized insights and AI-driven recommendations have many benefits. For one, they enable sales professionals to engage with customers more meaningfully. This can lead to higher conversion rates and increased customer loyalty.

Streamlined Sales Processes

The tool’s predictive analytics and collaboration features can streamline sales processes. It can make them more efficient and effective. This, in turn, can reduce the time and effort required to close deals.

Data-Driven Decision-Making

Sales Copilot provides access to a wealth of customer data and insights. This empowers businesses to make data-driven decisions. This can lead to better-targeted marketing campaigns, product development, and customer service strategies.

Enhanced Competitive Advantage

Businesses that leverage Sales Copilot can gain a competitive advantage. It helps them stay ahead of customer trends and needs. This can be particularly valuable in fast-paced and competitive industries.

Scalability and Flexibility

Microsoft’s cloud-based solutions, including Sales Copilot, offer scalability and flexibility. This allows businesses to adapt to changing market conditions and customer demands.

You Don’t Have to Face the AI Frenzy Alone

AI and machine learning are transforming business tools rapidly. This can cause business owners to worry about falling behind competitors.

You don’t have to figure this all out yourself. We can help. Give us a call today to schedule a chat.


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This Article has been Republished with Permission from The Technology Press.

Passwords They seem to have been with us forever

Passwords: They seem to have been with us forever.

As we continue to suggest things you can do to protect the integrity of your company and customer data, here is a blog that covers an old level of security that we still rely on everyday. That protection is the password, so let’s talk about bedding up your employee’s handling of passwords.

Password hygiene – Passwords remain the most common everyday tool to ensure only authorized personnel have access to secure material. The issue is that passwords need maintenance and attention to be effective. Here are some common problems to avoid. And again, this requires a routine employee training program.

  1. Passwords that are too simple
    Simple passwords are easy to remember but easy to crack. Words, in any language, are not ideal either. That is why many sites require a mix of letters, characters, and numbers. And yes, some people are still using Myname123.
  2. One universal password
    Sometimes people find it difficult to remember multiple passwords for various files and applications, so they use a single good, strong password everywhere. This renders the good password virtually pointless and also increases the amount of damage that can be inflicted in the event that one ‘good’ password is compromised.
  3. Unauthorized password sharing
    Generally done with benign intentions, employees often share passwords for convenience or to expedite handling the sharing of data. Not good.
  4. Writing down passwords
    Sometimes, people follow all password best practices but find it difficult to remember complicated passwords and then write them down on a piece of paper or worse still, make a file containing all the passwords and store it in their email or computer. This is almost like giving away the keys to your property to a burglar.
  5. Forgetting to change passwords to change passwords or revoke access.
    This is an issue where the staff is busy and turnover is high. Managers may fail to remember to change the passwords once a staff member quits, leaving company data vulnerable. This is especially likely in a small company where there may not be a centralized IT staff that oversees data security and access.

Remember, having a password is not sufficient. Having the right kind of password and following good password hygiene is.

Multi-factor Authentication (MFA) – When a password isn’t enough, the next step to improve security is MFA. MFA layers a second authenticator (e.g. another code, picture) etc.) on top of the password requirement. The idea is that if a password is being used by someone not authorized to do so, they won’t be able to provide the second piece of information. Consumers almost always encounter it when accessing financial services sites, but MFA is becoming more common across the board. If you use a credit card at a gas station, that request for your zip code after you insert your credit card is an example of MFA.

Watch Out for Ransomware Pretending to Be a Windows Update!

Imagine you’re working away on your PC and see a Windows update prompt. Instead of ignoring it, you take action. After all, you want to keep your device safe. But when you install what you think is a legitimate update, you’re infected with ransomware.

That’s the nightmare caused by an emerging cybersecurity threat.

Cybercriminals are constantly devising new ways to infiltrate systems. They encrypt valuable data, leaving victims with difficult choices. Once ransomware infects your system, your PC is pretty useless. You either have to pay a ransom or get someone to remove the malware. As well as install a backup (if you have one!).

One such variant that has emerged recently is the “Big Head” ransomware. It adds a new layer of deception by disguising itself as a Windows update. In this article, we’ll explore the ins and outs of Big Head ransomware. Including its deceptive tactics. We well as how you can protect yourself from falling victim to such attacks.

The Big Head Ransomware Deception

Ransomware attacks have long been infamous for their ability to encrypt files. This renders them inaccessible to the victim until a ransom is paid to the attacker. In the case of Big Head ransomware, the attackers have taken their tactics to the next level. The attack masquerades as a Windows update.

Big Head ransomware presents victims with a convincing and fake Windows update alert. Attackers design this fake alert to trick users. They think that their computer is undergoing a legitimate Windows update. The message may appear in a pop-up window or as a notification.

The deception goes even further. The ransomware uses a forged Microsoft digital signature. This makes the fake update appear more authentic. This adds an extra layer of credibility to the malicious message. And makes it even more challenging for users to discern its true nature.

The attack fools the victim into thinking it’s a legitimate Windows update. They then unknowingly download and execute the ransomware onto their system. From there, the ransomware proceeds to encrypt the victim’s files. Victims see a message demanding a ransom payment in exchange for the decryption key.

By 2031, it’s expected a ransomware attack will occur every 2 seconds.

Protect Yourself from Big Head Ransomware & Similar Threats

Cyber threats are becoming more sophisticated. It’s not just the good guys exploring the uses of ChatGPT. It’s crucial to take proactive steps to protect your data and systems. Here are some strategies to safeguard yourself from ransomware attacks like Big Head.

Keep Software and Systems Updated

This one is tricky. Because updating your computer is a best practice for security. Yet, Big Head ransomware leverages the appearance of Windows updates.

One way to be sure you’re installing a real update is to automate. Automate your Windows updates through your device or an IT provider (like us). This increases the chances of spotting a fake that pops up unexpectedly.

Verify the Authenticity of Update

Before installing any software update, verify its authenticity. Genuine Windows updates will come directly from Microsoft’s official website. Or through your IT service provider or Windows Update settings. Be cautious of unsolicited update notifications. Especially those received via email or from unfamiliar sources.

Backup Your Data

Regularly back up your important files. Use an external storage device or a secure cloud backup service. In the event of a ransomware attack, having backup copies is vital. Backups of your data can allow you to restore your files without paying a ransom.

Use Robust Security Software

Install reputable antivirus and anti-malware software on your computer. These programs can help detect and block ransomware threats. This helps prevent them from infiltrating your system.

Educate Yourself and Others

Stay informed about the latest ransomware threats and tactics. Educate yourself and your colleagues or family members. Discuss the dangers of clicking on suspicious links. As well as downloading attachments from unknown sources.

Use Email Security Measures

Ransomware often spreads through phishing emails. Put in place robust email security measures. Be cautious about opening email attachments or clicking on links. Watch out for emails from unknown senders.

Enable Firewall and Network Security

Activate your computer’s firewall. Use network security solutions to prevent unauthorized access to your network and devices.

Disable Auto-Run Features

Configure your computer to disable auto-run functionality for external drives. This can help prevent ransomware from spreading through infected USB drives.

Be Wary of Pop-Up Alerts

Exercise caution when encountering pop-up alerts. Especially those that ask you to download or install software. Verify the legitimacy of such alerts before taking any action.

Keep an Eye on Your System

Keep an eye on your computer’s performance and any unusual activity. If you notice anything suspicious, investigate immediately. Suspicious PC activity can be:

  • Unexpected system slowdowns
  • File changes
  • Missing files or folders
  • Your PC’s processor “whirring” when you’re not doing anything

Have a Response Plan

In the unfortunate event of a ransomware attack, have a response plan in place. Know how to disconnect from the network. Report the incident to your IT department or a cybersecurity professional. Avoid paying the ransom if possible.

Need a Cybersecurity Audit?

Don’t leave unknown threats lurking in your system. A cybersecurity audit can shed light on your system vulnerabilities. It’s an important proactive measure to ensure network security.

Give us a call today to schedule a chat.


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This Article has been Republished with Permission from The Technology Press.

These 18 Sustainable Tech Habits Are a Win for Your Bottom Line

In today’s world, sustainability isn’t just a buzzword; it’s a necessity. Businesses around the globe are increasingly embracing eco-friendly practices. This isn’t only for the positive impact on the environment. It’s also for the benefits they can bring to the bottom line.

Sustainable technology habits are not only about reducing your carbon footprint. They’re also about improving efficiency, cutting costs, and attracting environmentally conscious customers.

“Going green” can mean saving more dollars, besides helping the planet. Below, we’ll explore several sustainable tech habits you can adopt. These are not only good for the environment but also a win for your business’s bottom line.

1. Energy-Efficient Hardware and Appliances

Investing in energy-efficient hardware and appliances can lead to significant cost savings. Especially in the long run. Energy-efficient devices consume less electricity, resulting in lower utility bills.

Consider upgrading to Energy Star-rated equipment. And using LED lighting to reduce your energy consumption. It may surprise you how fast your electric bill goes down after replacing lightbulbs.

2. Virtualization and Cloud Computing

Virtualization and cloud computing solutions can help you optimize your IT infrastructure. By consolidating servers and resources, you can reduce the number of physical devices. This leads to lower energy consumption and reduced hardware maintenance costs.

3. Remote Work and Telecommuting

Embrace remote work and telecommuting. This reduces the need for office space. It also cuts down on commuting-related emissions. Employees who work remotely also report increased job satisfaction and productivity. Both of which can positively impact your bottom line.

4. Renewable Energy Sources

Consider transitioning to renewable energy sources like solar or wind power. The initial investment may be significant. But renewable energy can lead to big savings on electricity costs. Additionally, it demonstrates your commitment to sustainability, which can attract eco-conscious customers.

5. E-Waste Recycling Programs

Put in place e-waste recycling programs. These help you properly dispose of outdated or non-functioning electronic equipment. Many electronics can be refurbished, resold, or recycled. This reduces waste and potentially generates revenue through resale.

6. Optimize Data Centers

Data centers are notorious for their high energy consumption. Optimize your data center by doing things like:

  • Using energy-efficient servers
  • Implementing efficient cooling systems
  • Consolidating data storage to reduce power usage

7. Green Web Hosting

Choose a web hosting provider that uses renewable energy for their data centers. This reduces your website’s carbon footprint. It can also lead to improved website performance and uptime.

8. Paperless Office

Transitioning to a paperless office can save money on paper, ink, and storage costs. Use digital documents, electronic signatures, and cloud storage solutions to reduce paper usage.

Office workers spend about 6 hours a week searching for paper documents. Digitizing files allows for keyword searching. This reduces those wasted hours and improves productivity.

9. Eco-Friendly Office Supplies

Buy eco-friendly office supplies. This includes recycled paper, biodegradable pens, and reusable office products. These sustainable choices can reduce your office expenses. They also show your commitment to environmental responsibility.

10. Software Optimization

Regularly update and optimize your software to reduce system resource usage. Unnecessary background processes and inefficient code can strain your hardware. As well as increase energy consumption.

11. Remote Monitoring and Control

Install remote monitoring and control systems to manage your facility’s energy usage. This technology allows you to adjust heating, cooling, and lighting remotely. This reduces energy waste. Smart thermostats are very affordable now. That makes this an easy energy energy-efficient win.

12. Green Transportation Policies

Promote green transportation policies for employees. These might include:

  • Carpooling
  • Biking
  • Using public transportation

Incentives like subsidies for eco-friendly commuting options can help. They promote the reduction of transportation costs for your team.

13. Sustainable Data Practices

Adopt sustainable data practices by cleaning and organizing your databases. The goal is to remove redundant or outdated information. Efficient data management reduces storage requirements and enhances data processing speed.

14. Green IT Certification

Consider pursuing green IT certifications. Such as the ISO 14001 or the Green Business Bureau certification. These certifications can improve your environmental standing and boost your company’s reputation.

15. Employee Education and Engagement

Educate your employees about sustainable tech habits. Encourage their participation in eco-friendly initiatives. Engaged employees can help identify more cost-saving opportunities.

16. Supply Chain Sustainability

Collaborate with suppliers and partners committed to sustainability. Sustainable sourcing and procurement practices can lead to cost reductions. As well as a more resilient supply chain.

17. Lifecycle Assessments

Conduct lifecycle assessments of your products and services. This helps you identify areas where you can make environmental and cost improvements. This process can help you optimize your offerings and reduce waste.

18. Green Marketing

Leverage your sustainability efforts as a selling point in your marketing campaigns. Customers are increasingly seeking out eco-conscious businesses. Promoting your sustainability can help you stand out from the competition. It can lead to increased brand loyalty and sales.

Get Help Going Green to Save Money & Help the Planet

Sustainable tech habits are not just about being environmentally responsible. They can also help your bottom line. The world has become increasingly aware of the importance of environmental responsibility. Embracing these sustainable tech habits can be a win-win for your business and the planet.

We can help you put together a sustainable tech roadmap that makes sense. Give us a call today to schedule a chat.


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This Article has been Republished with Permission from The Technology Press.

Prying eyes: Keeping your data safe

Prying eyes: Keeping your data safe

Even the simplest business possesses data that is proprietary and confidential. Customer and prospects lists, sales data, and personal data about customers such as their credit cards, names, addresses, birth dates. Maybe even medical information or social security numbers. If any of this data is compromised, you could face legal and reputational consequences. It is important you stay vigilant in making sure this data is as safe as it can be from cybercriminals.

If you have extremely confidential data, it may be important to use methods to address physical access. Should your server rooms be key-coded or require biometric access? Access codes for physical entry to a room are relatively simple to install. However, passcodes are pretty easy to steal or they can be shared by employees. In addition to limiting access they can also identify when and who accessed a secure location. One step beyond passcode entry is biometric authentication. Examples of biometric tools are fingerprint, iris or facial recognition. The advantages to these are clear. They cannot be easily stolen and for the user, there is no passcode to remember or a keycard to lose. An MSP can provide guidance about how to go about installing a biometric authentication system to secure specific locations.

On the other end of the spectrum, there is one excellent tool out there that can protect against one of the most common tricks criminals use to get into your data banks. That tool is employee training about phishing emails and fake websites. Phishing emails, the emails that trick you into opening a link that has been corrupted, remain a tried and true method for cybercriminals. What is the best defense? Employee training on how to avoid falling into the trap. The simplest maxim to remember? If in ANY doubt, don’t open a link. If there is any reason for suspicion, delete the email and forget about it. Also, look at the email address of the sender. Is it legitimate or is it misspelled or have a few extra characters or numbers that aren’t familiar.

What about the usage of passwords? Passwords can be hacked and stolen. there is another tool available to make passwords safer. You can make passwords more secure using multi factor authentication(MFA). MFA is pretty simple. It requires a second level of verification to prove that the password is being used by the individual authorized to use it. Examples of MFA are ATM machines that require a card AND a password. MFA very commonly requires the user to submit a code that is sent to another platform. (You’ve probably encountered this one if you use online banking)
Also, update your software. Immediately. Whenever you get an alert to update anything. Do it then. Don’t put it off until tomorrow because this update may have been released to address a recently discovered threat. This is a very simple thing to do and will offer significant protection. Additionally, your Managed Service provider may offer clients a subscription to day zero alerts. These are texts or emails that are sent out whenever a new virus or vulnerability has been discovered.

Among those firms who take risk management seriously, there is a growing awareness of the need to consider some manner of insurance to protect against the costs of cybercrime. When all else fails, and your data has been breached, how can you protect your business financially? Standard commercial property insurance policies do not generally include provisions for the damages from cybercrime. In a growing number of commercial policies, they are specifically excluded. As a result, executives who recognize the catastrophic damage that a cyberattack can inflict on their business are looking at cyber insurance to transfer the financial losses to a third party. However, there are some pretty deep weeds to get into when looking for a cyber insurance policy. Just for one example, some policies may create requirements and security standards you must meet before an event will be considered a covered loss. A Managed Service Provider can offer guidance into whether this is an avenue to explore.

In conclusion, there are several tools that you can use to protect your data from cybercriminals. They range from the very simple to the highly sophisticated. Your MSP can be of help in adopting any or all of these tools. From providing employee training all the way to biometric solutions.

How to Keep Your Smart Home from Turning Against You

Smart homes have become a ubiquitous part of modern living. It doesn’t even seem unusual anymore to tell your refrigerator to add milk to the digital grocery list.

Smart homes offer unparalleled convenience and efficiency. You can control your lights and thermostat with a smartphone app. And have a virtual assistant like Alexa at your beck and call. But as we embrace the convenience, it’s essential to consider the potential risks. As well as take proactive steps to ensure that your smart home doesn’t turn against you.

Recent headlines have shed light on the vulnerabilities of smart home technology. Such as the story in the New York Post’s article titled “Locked Out & Hacked: When Smart Homes Turn on Owners”.

The article describes smart home nightmares. Including the new owner of a smart home that unexpectedly got locked in. The prior owner had left preprogrammed settings. Suddenly at 11:30 p.m., the home told him it was time to go to bed and locked every door in the house.

Another technology victim was a woman terrorized by lights and sounds at home. Her ex-partner was maliciously manipulating the smart technology.

As homes get smarter, how can you avoid a similar experience? We’ll explore some key strategies to protect your home and your privacy.

Smart Home Safety Tips You Need to Use

1. Secure Your Network

The foundation of any smart home is its network. Just as you wouldn’t leave your front door wide open, you shouldn’t neglect Wi-Fi security.

Here are best practices:

  • Change your router’s default password to something strong and unique.
  • Use WPA3 encryption (look for Wi-Fi 6)
  • Create a separate guest network to isolate your smart devices from your main network.
  • Regularly update your router’s firmware. Ensure it’s equipped with the latest security patches.

2. Strengthen Device Passwords

When setting up your smart devices, be diligent about choosing strong, unique passwords. Avoid using easily guessable information like “123456” or “password.” Use a combination of upper and lower-case letters, numbers, and symbols. For added security, consider using a password manager.

3. Enable Two-Factor Authentication (2FA)

Many smart home device manufacturers offer 2FA as an extra layer of security. By enabling 2FA you can keep people out. This is true even if someone manages to guess your password. They won’t be able to get past the secondary authentication step. This provides an extra safeguard against unauthorized access.

4. Regularly Update Firmware

Firmware updates are essential for fixing security vulnerabilities in your smart devices. Manufacturers release these updates to patch discovered weaknesses. Make it a habit to check for firmware updates regularly and apply them promptly.

5. Vet Your Devices

Not all smart devices are created equal. When choosing new devices for your smart home, research the manufacturer’s reputation. Look for products that have a history of prompt updates and robust security features. Avoid purchasing devices from obscure or untrusted brands.

6. Isolate Sensitive Devices

Consider segregating your most sensitive devices onto a separate network, if possible. For example, use a dedicated network for:

  • Smart locks
  • Security cameras
  • and other critical devices

This keeps them separate from your less critical gadgets. Such as smart bulbs or speakers. This way, even if a hacker compromises one network, the other devices remain secure.

7. Review App Permissions

Smart home apps often request access to various permissions on your devices. Before granting these permissions, scrutinize what data the app is trying to access. Decide whether it’s necessary for the device’s functionality. Restrict permissions to the least required for the device to operate.

8. Be Cautious with Voice Assistants

Voice-activated assistants like Alexa and Google Assistant are incredibly convenient. But can also pose privacy risks. Review your voice assistant’s privacy settings. Be cautious about what information you share with them. Consider muting the microphone when you’re not actively using it. This prevents unintended eavesdropping.

9. Check Your Devices Regularly

Regularly check the status and activity of your smart devices. Look for any unusual behavior. Such as devices turning on or off unexpectedly. Or unknown devices appearing on your network. If you notice anything suspicious, investigate and take action promptly.

10. Understand Your Device’s Data Usage

Review your smart device’s privacy policy. Understand how it uses your data. Some devices may collect and share your information with third parties. It can be for advertising or other purposes. Make informed decisions about the devices you bring into your home.

11. Stay Informed

Finally, stay informed about the latest developments in smart home security. Subscribe to security newsletters. Follow reputable tech blogs. Keep up with news articles like the one in the New York Post. The more you know, the better equipped you’ll be to protect your smart home.

Get Expert Help With Smart Home Security

Smart homes offer incredible convenience. But they also come with risks you shouldn’t ignore. Do you need some expert help setting up your smart home security?

Give us a call today to schedule a chat.


Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Four Basics to follow for Everyday Data Security

Four Basics to follow for Everyday Data Security

One of the biggest questions we get from clients and prospects is “What can we do to protect ourselves from cyber attacks?” It is a sensible concern. A cyber attack that freezes operations or seizes data can ultimately shut a company down for good. There are some basic, simple things you can do to protect your company and there are more sophisticated tools available. In this blog, we look over a spectrum of 4 things you can do to improve your data security, from the simple to the high tech.

  1. Employee training – It may seem so simple, but training your employees on an ongoing basis about their role in cyber security may be the best thing you can do. Why? Because well-meaning people do things when they get near a computer that can be very risky.

Simple things like forbidding the use of external storage devices being brought to the workplace. One of the more notorious data breaches occurred because a subcontractor employee–who had access to a large corporation’s IT infrastructure–found a thumb drive in the parking lot and plugged it in to see what was on it. Beyond that, simple phishing scams are still very effective at tricking people into opening nefarious websites. Ask your MSP for guidance on creating ongoing training programs that explain phishing scams and similar tricks and instruct everyone how to avoid them. Do it on a regular basis. It is easy to forget and let your guard down.

  1. Software updates – This one is also basic, but it carries a lot of value. Each time you receive a notice about a software update, stop and do it then. Don’t put it off until tomorrow. These updates not only provide new, improved features. They often provide fixes to vulnerabilities in the software or address threats and viruses that have developed.

  1. Zero day alerts – Zero Day alerts are kind of like a neighborhood crime alert. You are busy running your own company and your time is not spent tracking the latest threats developing out there in the cyber world. Your MSP may offer text or email alerts about new threats and how to protect yourself from them.
  2. Finally, there is a more complex, after the fact, security precaution you can take. Cyber insurance. Cyber insurance may be able to cover some or most of the losses incurred as a result of a security breach. It won’t defend your data proactively, but, should the worst happen, it may provide protection against loss revenue and damages. Standard commercial property insurance policies do not generally include provisions for the damages from cybercrime. In a growing number of commercial policies, they are specifically excluded. As a result, executives who recognize the catastrophic damage that a cyberattack can inflict on their business are looking at cyber insurance to transfer the financial losses to a third party. However, there are some pretty deep weeds to get into when looking for a cyber insurance policy. Just for one example, some policies may create requirements and security standards you must meet before an event will be considered a covered loss. A Managed Service Provider can offer guidance into whether this is an avenue to explore.

    So there you have it. You have to protect your organization from the threats and consequences of data losses due to a security breach.