Reliable Networks Blog

Leveraging your business data to drive better business outcomes

May 1, 2025 No Comments

Leveraging your business data to drive better business outcomes

Smaller firms may hear about AI and how data is driving the big corporations of the world, but they often don’t realize that they can do the same. The size and age of your business doesn’t have to be a limiting factor in whether you use data. Today’s blog is a quick look at data management for the small firm.

The first lesson is: don’t take your data for granted. The basic business model for some large IT companies is monetizing the data that they collect. While this may not be your goal, you probably collect a great deal of data about your customers, prospects, and operations. An MSP can help you make better use of that data. Here are just three examples:

Marketing

Data tells you who is interested, when they’re interested, and in what they are interested. Data can tell you where each individual prospect sits in the sales funnel, so your marketing messages reach them exactly where they are. It can also track the performance of your online marketing initiatives.

Forecasting and Sales

Customer Relationship Management applications exist because of the data that can now be collected. They monitor sales efforts, nurture leads, and work to improve customer engagement.

In-house and Operations

Data can track all manner of things in your production of goods or services, identifying where resources are being spent in each step of the process. Data can also be used in scheduling and pricing, although these tools can have human resource and customer relations implications that need to be carefully considered.

Planning and the Future

Technology is more than just something to run your business today. It can be a source of innovation for the future of the business, pushing it in new directions. You should be taking a proactive view of technology as a strategic tool for the long-term growth of the business. How can new technology help with in-house software development, infrastructure upgrades, digital transformation, and product innovation? Questions to ask in this context would be “can technology improve the delivery of products and services, or improve qualitatively the nature of the product or service itself?” As part of C-suite plans to stay competitive and thrive in the market, leadership needs to understand what new technologies are available for future innovation. However, that means you need technology support that is focussed on strategic planning; understanding new technologies that can move the business forward. For an SMB, Managed Service Provider can be the CIO/CTO that understands your business and helps plans for the future.

In summary, most SMBs are limited in how they can make use of technology in their strategic planning. As a result, this may compromise their capacity to remain competitive in the long-term. Consider using an MSP as a strategic partner in your long term planning.

8 Considerations Before Buying Used Technology

April 30, 2025 No Comments

We use our devices every day, so they need to work well for our needs. A device that’s slow or broken is inconvenient and can affect productivity for day-to-day tasks. But buying a brand new phone or laptop isn’t always the best option. We’ll cover eight things you should consider before making the purchase of a used device. 

8 Things to Consider Before Buying Used Technology 

Tech that’s used can be a way to save cash. According to recent data, 70% of consumers bought or sold used technology in 2023. It’s a popular market that’s expected to grow to $2.7 trillion in 2025. 

However, you still have to exercise caution when buying any used device. Before purchasing used electronics, consider these eight things: 

1. Is the Device Still Supported?

Before actually buying used tech, check to see if it still gets updated. Older devices may not receive new software, which could make them less safe to use. Security updates protect your gadget against cyber attackers. 

When a device is no longer supported, it can’t get security patches in the latest updates. This leaves an opening for hackers to get in. To protect your information, you should always be able to update the device you’re using.  

If a device doesn’t get these updates, then it’s not something worth buying. Check the manufacturer’s website and see how long they support the device. This will let you know how long you can use it safely. Other brands could support their products longer than others do.

2. Device Age

The age of the device is very important. New devices generally work better and have long-lasting quality. If your device is a few years old, you may notice some performance issues. 

Check when your device originally hit the market. This will tell you how old it is. You can look into newer models of devices and see their capabilities, too. Decide if the device will still provide whatever you require in the way of functionality. 

3. Battery Health

Try to get a rough idea about the battery health. Certain vendors may provide that information for you. A healthy battery will allow you to use your device for long periods without having to charge it. 

If your battery health is low, it may be time for an upgrade. Check out how much the replacement of the battery will be. Then, add it to the system cost.

4. Any Apparent Damage?

Visible damage on the device could mean bad performance. Cracks and dents might indicate falls or rough handling. They could also signal severe internal problems within the gadget.

Water damage can also cause a number of problems. Look for discoloration or rust. If there’s noticeable damage to the device, it may not be worth it. Major defects can impact how the device works when you use it daily. 

5. Are All Accessories Available?

Ensure that you get everything that you might need with the gadget. Missing items could mean additional purchases later. Chargers and cables are important. Ensure that they are present with your purchase.

Extra things such as cases and headphones are always nice to have. Check whether they are included. If you have to purchase these items separately, it will add to the overall cost. 

6. What’s the Return Policy?

It is always important to know the details of the return policy. This way, you can take it back if something goes wrong. If anything happens to the device, a warranty can help with repair or replacement. Check these details before purchasing to be safe. 

7. What is the Cost?

Compare it with new and other used alternatives to make sure you’re getting the best deal. Sometimes buying a brand new device doesn’t cost much more. You may consider buying one as new instead if it’s not too far off. Research several sellers to make sure you’re not overpaying. 

8. Is It Possible to Try Before You Buy?

It’s always a good idea to try a device before you buy. This is especially true when buying on a peer marketplace. If at all possible, meet the seller and try out the device in person. It’s the best way to test before making a commitment. 

Not able to meet in person? Ask for a video. The seller can make a video demonstrating the device. This way, you can make sure you’re not wasting your time meeting them. To be safe, you can purchase a used device from a major retailer and test the device in the store. 

Buying Used Tech 

Buying used technology can be a little tricky, but if you think about these things, you’re likely to make a good choice. Remember to check key things like battery health, device support, and prices before you buy. While used tech can be cheaper than new, it’s not always a better deal. 

Make sure the device you choose will work well for your needs. It should also be secure to use and be functional for a long time. If you can find a used device that’s not too old at a comparable price to new ones, you may have a great deal on your hands. Contact us today for help finding a quality used device. 

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Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

All About the New U.S. Cyber Trust Mark

April 25, 2025 No Comments

The Cyber Trust Mark is a new smart device label created by the US government to prove that a device is safe. Internet of Things (IOT) devices have risen in popularity recently. Devices like smart thermostats and baby monitors make our lives easier, but also open us up to cyber threats. 

There were over 112 million IoT cyber attacks worldwide in 2022, and this number continues to grow. With an increase in AI-powered attacks, an 82% increase was expected in 2024. The United States created new standards to confirm a device is safe. 

As a result, you may see a shield with the “U.S. Cyber Trust Mark” when device shopping. Let’s take a look at what this means and how you can use this new feature next time you make a purchase. 

What is the Cyber Trust Mark?

Smart devices are everywhere nowadays, from our homes to offices. Yet, some such devices are still insecure, leaving openings for hackers to steal our info and spy on us. In 2023, TVs, smart plugs, and digital video recorders had the most IoT vulnerabilities and attacks. Many more types of devices may be dangerous without our knowledge. 

This problem is now being solved through the Cyber Trust Mark. It will tell you which device is safe without a doubt. Even if you’re not tech-savvy, you can purchase with confidence.  

How Does a Device Get the Cyber Trust Mark?

To get the U.S. Cyber Trust Mark, a device has to undergo tests to verify its security. These tests cover several points and examine things like:

First, the device should have strong passwords. Weak passwords are easily guessed by hackers. This is one of the most common ways cybercriminals hack into devices. Next, the device should keep your information safe. It should use appropriate methods to lock up your data for privacy and security. 

The device should also be regularly updated. These updates fix problems and keep the device safe from hackers. Devices with frequent updates are more secure than others. 

How Often are the Standards That Define the Cyber Trust Mark Updated?

The standards of the mark will change over time. New threats keep appearing, and the government will update the standards to cope with these. This way, the mark will always stand for good security.

Retesting of the devices might sometimes be necessary. This helps to ensure that they still meet the standards.

How Can Companies Get the Mark for Their Devices?

Companies have to apply to get the mark. They send their devices for testing, and if it passes, it gets the mark. The company can then put the mark on the box of the device.

This requires time and costs, but it’s worth it for businesses. It can help them sell more devices with an increase in consumer trust. 

When Will We See the Cyber Trust Mark?

It is new, but the mark will start showing up on devices soon. They want stores to start using it immediately, meaning the next time we go shopping, we may see it. Many types of smart devices may obtain the Cyber Trust Mark, including but not limited to the following:

  • Smart TVs
  • Smart speakers
  • Security cameras
  • Smart thermostats
  • Smart locks

How Does the Mark Help Consumers?

The Cyber Trust Mark makes shopping simpler. It doesn’t require any technical knowledge. All you have to do is look for the mark to confirm which device is safe. 

The mark also encourages companies to make safer devices. They want the mark, so they work harder at security.

What if a Device Doesn’t Have the Mark?

If a device doesn’t have the mark, that doesn’t mean it’s not safe. In this case, you should look into its safety features. You may also ask the store or check online for more information.

Wherever possible, it’s best to choose devices that carry the mark. This way, you can be sure they have passed important safety tests.

What to Do If You Already Have Smart Devices?

If you already have smart devices, don’t worry. You can still take steps to make them safer, even without the trust mark. 

Here are some tips:

  • Change default passwords 
  • Keep the software updated 
  • Turn off features you don’t use 
  • Use a strong Wi-Fi password

Follow these steps to help protect your devices and your info.

What’s Next for Smart Device Safety?

The Cyber Trust Mark is a big step for device safety, but it’s just the beginning. We’ll see more changes in the future. These may include:

  • Stricter standards for the mark
  • More types of devices getting the mark
  • Better ways to test device safety

The goal is to make all our smart devices safer to protect our info and our privacy. For now, the mark will only apply within the U.S., but other countries may create something similar in the future. 

Stay Safe and Smart

The Cyber Trust Mark helps us in making informed choices; it’s an easy way to know what devices are safe. When you shop, look for the mark. It’s your sign of a trustworthy device.

Keep in mind that device safety is constantly changing. Keep yourself informed about new threats and safety tips. 

If you have any questions about device safety, don’t be afraid to ask. Contact us today for help making your smart home safe and secure.

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Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Roadmaps for Data Security and for Strategic Planning

April 24, 2025 No Comments

Roadmaps for Data Security and for Strategic Planning

It is time you were encouraged to stop looking at the technology you use to run your business as just some reliable piece of invisible infrastructure that hums along in the background.

Instead, business owners should look at technology from a strategic perspective. What can technology do to support business in the future? How can new technology help your present business evolve and adapt to new market demands and customer expectations? For instance, AI is a new technology that may create serious disruption in many industries. Failure to think into the future could put a business at a disadvantage. Unfortunately, most small businesses face two challenges that make it difficult to incorporate new technology into their strategic plans.

  1. In-house staff focus more on maintaining existing technology – For many SMBs, in-house IT staff resources are limited. As a result, much of their time and attention must be focused on putting out fires and handling emergencies. Beyond that, day-to-day maintenance and support of your IT infrastructure is probably stretching them past the breaking point.

  2. Leadership expertise in SMBs is concentrated entirely on running the business and growing revenues. Very simply, SMB leadership’s skills are in their specific industry. Management needs to be focused on the product or service and driving revenues. The issues get back to “core competencies.” A business that gets distracted from its core competencies may damage its focus on quality and meeting customer expectations.

Because of these two challenges, SMBs tend to not integrate technology into long-term strategic planning. They simply don’t have the luxury of devoting resources to IT planning. There is a solution, however. An MSP has the depth and breadth of resources that you could never hope to build and manage internally. To do so would drain management focus and be financially unsupportable.

What can an MSP bring to a small business? Here are six areas where an MSP can help a small business act strategically and integrate technology into long-term growth plans.

Building a Technology Roadmap

At the heart of a technology roadmap is this question: “Can technology improve the delivery of products and services or improve qualitatively the nature of the product or service itself?” A technology roadmap works to develop a complete, concrete answer to this question. It is a long-term planning document that defines how and what technology should be incorporated into the growth of the business. Individual parts of a roadmap will address specific aspects of the company’s technology such as software development, infrastructure upgrades, digital transformation, and product innovation. A technology roadmap that includes product innovation is especially important. The roadmap may also include research and development initiatives.

Creating a Security Roadmap

A security roadmap is the result of a risk management analysis. By analyzing the vulnerabilities in your IT infrastructure, including cyber security threats, an MSP can create a security roadmap that identifies all the actions that need to be taken to fortify your IT infrastructure as much as possible. Like a technology roadmap, it is a specific plan for ensuring that your data, network hardware and software remains safe from cybercriminals. Data is critical to your business. It is proprietary and it is also very vulnerable to theft. A data breach can be a real threat to the viability of your business. The legal and reputational consequences can take down a small business. A security roadmap can include:

  • Determining what regulations govern your data (HIPAA, GDPR, FERPA, etc.)
  • Developing access protocols
  • Training employees about human vulnerabilities to cybercrimes, such a phishing
  • Creating effective backup procedures, which are a particularly important defense against ransomware attacks

Top 10 Security Tips for Mobile App Users

April 20, 2025 No Comments

Mobile applications have become an integral part of our lives. We use them to browse the internet, network, communicate, and much more. But they open us up to risks caused by fraudsters who may steal information or damage our phones. 

According to 2024 data from Asee, over 75% of published apps have at least one security vulnerability. This means that 3 out of every 4 your favorite apps could be risky to use. It’s important to be cautious while downloading and maintaining apps. Here are ten simple tips that can help keep your mobile apps secure.

Why Is Mobile App Security Important? 

Not only do 75% of apps risk our security, but business apps are three times more likely to leak log-in information. These risks also include even the most popular apps. Those with over 5 million downloads still have at least one security flaw. 

Using mobile apps is not always safe. There are many ways for hackers and criminals to steal your data. This can happen because of your internet connection, app permissions, and more. Next, we’ll cover ten essential security tips to keep your data safe when using mobile apps. 

Top 10 Security Tips for Mobile App Users 

Mobile apps can be dangerous, but there are ways to reduce these risks. If you’re careful about where you download apps, the permissions you allow, the internet connection you use, and more, you can keep your data as safe as possible. Here are the top ten security tips for mobile app users: 

1. Only download from official stores

The first step of mobile app security is choosing safe apps. Some apps are not secure, even when they look legit. It’s important to be aware of the source before you click download. Always download your apps from the App Store or Google Play. 

These stores check apps to make sure they’re safe. Don’t download from random websites. They might have fake apps that can hurt your phone.

2. Check app ratings and reviews

Before you download an app, see what other people are saying about it. If lots of people like it and say it’s safe, it is probably fine. But if people are saying it has problems, perhaps you don’t want to install it.

3. Read app permissions

When you find an app you want to download, stop and do research first. If you download a fake app by mistake, your device may be attacked. It can open you up to malware, ransomware, and more threats. 

Apps frequently request permission to access certain parts of your phone. Maybe they want to know your location or use your camera. Consider whether they really need that information. If an app requests access to too much, do not install it.

4. Update your phone’s operating system

Keep the software on your phone up to date. New updates frequently patch security vulnerabilities. This makes it more difficult for the bad guys to hack into your phone.

5. Use strong passwords

We use apps for many day-to-day tasks like sending emails, storing files, and sharing on social media. If an app is hacked, your personal information can be stolen. 

Passwords protect your apps. Make sure your password is difficult to guess. Use letters, numbers, and symbols. Do not use the same password for all apps. That way, if a person guesses one password, he or she cannot access all your apps.

6. Enable two-factor authentication

Two-factor authentication means an additional step in order to log in. It can send a code to your phone or email. This will make it way harder for bad people to get into your accounts.

7. Beware of public Wi-Fi

Public Wi-Fi is never a safe space. There may be bad guys watching what you do online. Never use public Wi-Fi on important apps. Wait until you’re on a safe network, like the apps for banking.

8. Log out of apps not in use

Log out of apps whenever you’re done using them. This is even more important when the apps hold personal information, such as banking or email apps. In case someone steals your phone, it’s much harder for them to access your apps.

9. Update your apps 

Developers of applications usually fix security issues in updates. Keep updating your apps whenever newer versions get released. It will help in safeguarding your information.

10. Use security features 

Lots of apps have additional security features. These may include fingerprint locks or face recognition. Switch these on if you can, as they can help stop other people using your apps. Even with these security tips, it’s important to take other measures to protect your data. Be sure to follow our tips on safe downloads and data protection in addition. 

Stay Safe While Using Mobile Apps 

It’s not hard to stay safe with mobile apps. Just be careful and think before you act. Only download apps you trust. Keep your phone and apps updated. Use strong passwords and extra security when you can.

Remember, safety is in your hands. Don’t hesitate to ask for help with app security. For more mobile app security tips, feel free to contact us today.

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Featured Image Credit

This Article has been Republished with Permission from The Technology Press.